The Nigeria Centre for Disease Control (NCDC) and the Private Sector Health Alliance of Nigeria (PHN), launched the Alliance for Epidemic Preparedness and Response (A4EPR) with the aim to develop a formal structure for the private sector to support the Nigerian government through NCDC, in the prevention, preparedness, detection, response and control of outbreaks in Nigeria. A4EPR needed a fresh outlook for their brand and Ellae worked with the organization on a new brand identity while delivering a system based around a diverse color palette and contemporary sans-serif typography.
The system was restrained but well suited to the organization looking to engage with its target audience, with room for creativity and a range of expression in the developed applications.
As the purpose of A4EPR is to be a key force in the prevention, awareness, preparedness, response and control of disease outbreaks in Nigeria, we placed emphasis on creating outdoor/advertising awareness materials that have easily digestible information and that would attract attention.
Honorable Minister of Lagos State for Health Dr. Osagie Ehanire
Left To Right:Dr. Mahesh Swaminathan (Nigeria Country Director, US Centers for Disease Control and Prevention), Ms. Zouera Youssoufou (Managing Director, Dangote Foundation), Pharm Remi Adeseun (Country Manager – West Africa IQVIA), Dr. Muntaqa Umar- Sadiq (CEO, Private Sector Health Alliance of Nigeria), Dr. Osagie Ehanire (Honorable Minister of State for Health), Dr. Chikwe Ihekweazu (CEO, Nigeria Centre for Disease Control), Professor Isaac Adewole (Honorable Minister of Health) and Dr. Olajide Idris (Honorable Lagos State Commissioner for Health at the launch of the Alliance for Epidemic Preparedness and Response(A4EPR) on August 6th, 2018
Honourable Minister for Health, Prof. Isaac Adewole
